Throughout the night, we’ll be using social media to connect the nationwide community of people Sleeping Out. Help us create momentum and show the nation that from coast to coast we are united in helping youth experiencing homelessness by joining the conversation using #sleepoutamerica.


Posting photos to Facebook, Instagram, Twitter, and other social media channels is the best way to spread the word about what you’re doing, why it’s so important, and to gather support for our national movement. A few key points to keep in mind:

  • For tonight, make your profile “public” so that your posts can be seen and shared across the Sleep Out America community

  • Use #sleepoutamerica to tag your photos and have them appear on our social mosaic on the Sleep Out America website

  • Where possible, provide a link to your personalized Sleep Out America web page to gather donations and provide your community with access to our website to learn more


Use the ideas and text below in your email, social media, text messages and in-person fundraising appeals and thank you messages. You can also access email templates in your Participant Dashboard.

Spread the word
People feel more connected when they know what they are helping to fund, so try asking for a specific donation amount and share what they represent:

Facebook: Every day, @CovenantHouse outreach specialists canvass the most dangerous neighborhoods in search of  kids facing homelessness. Fueling an outreach van costs about $35 per day - make a donation to my #SleepOutAmerica page to help keep outreach vans on the street and kids off them! Insert Personal URL

Facebook: 57% of homeless kids spend at least one day of every month without food. I don’t know about you, but I find it difficult to concentrate if I miss lunch. So today I’m asking you to consider making a donation of $57 to my #SleepOutAmerica page - so that no young person at @CovenantHouse goes hungry.Insert Personal URL

Twitter: Provide a week of meals to a @CovenantHouse kid with a gift of $50. Please support my #SleepOutAmerica campaign. Insert Personal URL

Goal-Oriented Appeals
Goal-oriented posts work, especially after you've collected approximately 1/2 of your goal. Share a screenshot of the thermometer on your page and try something clever like these:

Facebook: This week, I made it halfway to my fundraising goal of Insert Fundraising Goal! Thank you to everyone who has supported my efforts so far - I’m so excited about what we’re doing for the kids at @CovenantHouse. I still have Insert Amount Remaining to raise before #SleepOutAmerica on November 16- please help me get there! Insert Personal URL

Facebook: Tonight I am sleeping out and, I’m trying to raise $410 as part of my #SleepOutAmerica campaign for @CovenantHouse. Why $410? Because that will provide emergency medical care and a week of meals for a young person coming off the street, along with a set of clean, warm linens for his or her bed. Please make a donation to help me. Insert Personal URL

Twitter: Update on progress, can’t believe how close I am to goal! Thanks for the support of my Sleep Out and @Covenanthouse. Still time to donate. Insert Personal URL

Say Thanks
Your donors will automatically receive a thank you note (and a receipt) from us, but hearing from you will make them feel special, too. If you’re using social media, tag your donors in a post about your campaign to make sure they see the shout-out. Others will notice the recognition and want to become donors, too!

Facebook: Thank you SO MUCH to Tag Donor Name(s) for making a donation to my #SleepOutAmerica campaign! Not only are you helping me get one step closer to my fundraising goal (only Insert Amount Remaining  to go!), but you are also helping provide kids @CovenantHouse with food, shelter, safety, and support. I appreciate your help more than I can say, and couldn’t do this without you! Insert Personal URL

Twitter: Thank you SO MUCH Tag Donor Name(s) for donating to my #SleepOutAmerica page and helping me help kids @CovenantHouse! Insert Personal URL